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Chickasaw Enterprises of Oklahoma Selects G.A. Wright as Direct Marketing Agency
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| Release Date: 11/1/2005 |
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Denver, CO. _ Chickasaw Enterprises, the commerce and business division of the Chickasaw Nation, has hired G.A. Wright Marketing, Inc., to handle direct marketing initiatives for their properties.
The Chickasaw Nation, which is based in Ada, OK, operates five casinos as well as nine other gaming facilities. The properties range in size from centers offering a couple hundred electronic gaming machines to the state’s largest casino, WinStar located near the Texas border on Interstate 35. The property features over 2,200 electronic gaming machines, 38 blackjack tables, 31 poker tables which includes four of the five Poker Pro electronic poker tables in the country, four restaurants, and a 1,400- seat Show Place Theatre.
Chickasaw Enterprises has also broken ground on an Interstate 35 casino south of Norman that will be larger than WinStar Casinos.
“Were delighted Chickasaw Enterprises has selected us to become their direct marketing partner,” said G.A. Wright president Bill Roth. “We know we can provide exceptional
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value and cost-effective solutions for Chickasaw Enterprises.”
Chickasaw Enterprises joins several gaming operations throughout the country that have selected G.A. Wright Marketing as their direct marketing agency. Other partners include Seminole Hard Rock Hotel & Casino, Tampa, FL, Three Rivers, Florence, OR, The Lodge and Gilpin, Black Hawk, CO, Santa Ana Star, Bernalillo, NM, and many more.
Denver-based G.A. Wright Marketing is one of the country’s leading direct response and marketing support companies, specializing in the gaming industry. The company provides comprehensive direct marketing services including direct mail development, database analysis, award-winning creative services, print production, fulfillment, e-mail, web-based marketing, program management and other services to several casinos throughout the country.
For more information, contact Jack Breslin at (303) 393-4530.
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G.A. Wright Marketing Wins Top Rewards
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| Release Date: 4/25/2005 |
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Denver, CO. _ G.A. Wright Marketing, Inc. recently won two Best of Category Pride Awards presented by the Printing and Imaging Association, Mountain States.
The Denver-based firm won for a special event invitation designed for the Riviera Casino in Black Hawk. The invitation for the Rock ‘n Roll New Year’s Eve event won in the category of Direct Mail, five colors or more in the annual competition which featured submissions from firms throughout the region.
The marketing agency, which handles direct marketing programs for a variety of industries, also won a Best of Category award for a Corporate Identity package created for Footers Catering.
“These awards reflect the
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exceptional talent and commitment our creative department brings to every project for every client,” said G.A. Wright President Bill Roth. “We’re delighted to be recognized for our efforts.”
Denver-based G.A. Wright Marketing is one of the country’s leading direct response and marketing agency, specializing in the gaming industry since 1994. The company, which handles the direct marketing programs for numerous casinos throughout the country, offers comprehensive direct marketing services including strategy, data analysis, creative design, print production, fulfillment, e-mail, web based marketing, program management and other services.
For more information, contact Jack Breslin at (303) 393-4530.
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Seminole Hard Rock Casino, Two More Indian Operations Hire G. A. Wright Marketing
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| Release Date: 03/15/2004 |
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Denver,
CO. _ Indian gaming operations in Florida, California
and New Mexico have hired G.A. Wright Marketing, Inc.,
to handle direct marketing initiatives for their properties.
The Seminole Hard Rock Hotel & Casino engaged the
services of the Denver-based firm to help launch the grand
opening of the new casino hotel complex in Tampa, Florida.
The award-winning marketing firm developed a grand opening
program to drive occupancy in their new 12-story, 250-room
luxury hotel.
The Hard Rock facility includes a 90,000 square foot
casino with 1,500 slot machines and 55 table games. The
renovation also includes expanded dining outlets, a Tower
Of Power multimedia extravaganza, shopping outlets and
a state-of-the-art spa. The opening was part of the company’s
$410 million renovation to transform its Tampa and Hollywood
operations into comprehensive vacation destinations. The
grand opening of the Hollywood property is slated for May.
In addition, Colusa Casino of Colusa, California has hired
G.A. Wright to develop marketing programs for New Member
conversion and Lapsed Player Reactivation. The casino,
located 45 miles north of Sacramento, is a full-scale gaming operation
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featuring
over 750 slots, live poker, blackjack, an 850-seat high
stakes bingo parlor and Northern California’s only
craps tables. The property also features dining outlets
and a 1000-seat entertainment hall.
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third Indian gaming operation, Taos Mountain Casino of
Taos, New Mexico, has hired the direct marketing
company to create a Player Retention mailing program
for the casino. The casino, billed as the “world’s
only smoke-free casino,” offers guests 180 slots,
four table games and a dining outlet.
Denver-based G.A. Wright Marketing is one of the country’s
leading direct response and marketing support company,
specializing in the gaming industry. The company offers
comprehensive direct marketing services including direct
mail development, database analysis, award-winning creative
services, print production, fulfillment, e-mail, web-based
marketing, program management and other services to
several casinos throughout the country.
For more information, contact Jack Breslin at (303)
393-4530.
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G.A. Wright Marketing Hired By Black
Hawk Gaming & Development
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| Release Date: 12/4/2003 |
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Denver, CO – Black Hawk Gaming and Development Company,
owner and operator of The Lodge Casino and The Gilpin Casino
in Black Hawk, CO, has retained G.A.Wright Marketing, Inc.,
to oversee the direct marketing program for both gaming
operations.
"We selected G.A. Wright because of their extensive casino
experience, innovative direct marketing programs and state-of-the-art
production capabilities,” said Meera Rosser, Director
of Marketing for The Lodge and Gilpin casinos. "G.A. Wright
will be a valued partner in our overall marketing program.”
The Lodge and Gilpin casinos are located in the heart of the
former mining town located 40 miles west of Denver. Combined,
the properties offer over 1,400 slot and video machines, 29 table
games and several dining outlets. The Lodge also features 50
hotel rooms. Black Hawk Gaming and Development Company also owns
and operates The Gold Dust West Casino and Inn in Reno, Nevada.
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"We’re
delighted Black Hawk Gaming has selected us as their direct
marketing partner,” said President Bill Roth. "We look
forward to assisting their efforts to build player loyalty
and grow their business.”
Denver-based G.A. Wright Marketing is one of the country’s
leading direct response and marketing support company, specializing
in the gaming industry since 1994. The company, which handles the
direct marketing efforts for a dozen gaming operations, offers
comprehensive direct marketing services including direct mail development,
database analysis, award-winning creative services, print production,
fulfillment, e-mail, web based marketing, program management and
other services. The company is also a partner of Compton Dancer
Consulting, Inc., the country’s leading gaming consulting
firm.
For more information, contact Jack Breslin at
(303) 393-4530.
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G. A. Wright Enhances Target Marketing
Services and Database Analysis With New Hiring
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| Release Date: 10/28/2003 |
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Denver, CO. _ G. A. Wright Marketing, Inc., a leading
direct marketing firm specializing in the gaming industry,
is pleased to announce the appointment of Kathy Dalsaso
as Director of Business Acquisition.
"Kathy enhances our client services with a wealth of
experience in successfully using analysis and target marketing
for strategic market planning,” said Bill Roth,
president of G. A. Wright Marketing, Inc. "With her exceptional
achievements in improving business levels for gaming operations
and a variety of other firms, we can now offer our clients
a new resource to help them improve their bottom line.
We’re delighted to have her on board”
Among her achievements, Dalsaso conducted research and
analysis to determine the most efficient market mix strategy
for Mirage Resort Casino Hotel in Las Vegas, NV. A new
pricing model resulted on a $2 million sales increase
for the property. She also implemented a targeted one-to-one
strategy to successfully launch new cruise products for
American Classic Voyages of Chicago. Ill., resulting in
a 25% boost in sales. Direct mail conversion rates also
increased over 100%. A revised market mix strategy which
she developed for American Hawaii Cruises increased sales
by $9 million annually.
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Recently,
she served as Analytical Consultant for World Marketing
of Dallas, TX, where she provided a diverse client base
with targeted marketing strategies including segmentation
and penetration analysis to improve return on investments.
In her new position, Dalsaso will be responsible for
acquiring and servicing new clients, specifically in
the gaming and hospitality industries.
Denver-based G.A. Wright Marketing is one of the country’s
leading direct response and marketing support company, specializing
in the gaming industry since 1994. The company, which handles
the direct marketing efforts for a dozen gaming operations, offers
comprehensive direct marketing services including direct mail
development, database analysis, award-winning creative services,
print production, fulfillment, e-mail, web based marketing, program
management and other services. The company is also a partner
of Compton Dancer Consulting, Inc., the country’s leading
gaming consulting firm.
For more information, contact Jack Breslin at (303)
393-4530.
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G.A. Wright Marketing Hired By Golden
Gaming of Las Vegas
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| Release Date: 10/10/2003 |
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| Denver,
CO. _ Golden Gaming, Inc, the largest tavern company in
Nevada, has retained G.A.Wright Marketing, Inc., to oversee
the direct marketing program for its growing enterprise
that includes PT’s Entertainment Group and new gaming
operations based in Reno.
“We have selected G.A.Wright because
of their exceptional reliability and unmatched
expertise in creating effective direct mail
for gaming operations,” said Scott Eldredge,
Marketing Director for Golden Gaming, Inc. “With
G.A. Wright on board, we know we have a valuable
marketing partner to help us grow our business.”
In addition to owning PT’s Pubs, the city’s largest
bar chain with 24 locations, the Las Vegas based firm recently
acquired The Old Little Waldorf Saloon, Dog House Pub & Grub
and all four Sparky’s sports bars in Northern Nevada. Golden
Gaming is also planning a new alpine-style tavern called Sierra
Gold that will open next spring in Reno. The company will open
both Sierra Gold and Sparky operations throughout Northern Nevada
including Carson City.
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The
firm has also installed Golden Rewards, a full-blown electronic
tracking system that rewards play at all PT's locations.
Members using their card when they play will earn $1 bonus
cash for every $2,000 coin-in - and that bonus cash can
be redeemed immediately at the machine via a PIN.
Denver-based G.A. Wright Marketing is one of the country’s
leading direct response and marketing support company, specializing
in the gaming industry since 1994. The company, which handles the
direct marketing efforts for a dozen gaming operations, offers
comprehensive direct marketing services including direct mail development,
database analysis, award-winning creative services, print production,
fulfillment, e-mail, web based marketing, program management and
other services. The company is also a partner of Compton Dancer
Consulting, Inc., the country’s leading gaming consulting
firm.
For more information, contact Jack Breslin at
(303) 393-4530.
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G.A. Wright Marketing Hired By Two
Casinos in Mandalay Bay Resort Group
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| Release Date: 10/10/2003 |
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| Denver,
CO. _ A leading direct marketing firm for the gaming industry,
G.A.Wright Marketing, Inc., has been retained to oversee
the direct mail programs for Gold Strike and Nevada Landing
Casinos, two casinos in the Mandalay Bay Resort Group.
Gold Strike and Nevada Landing casinos are located
in Jean, Nevada, on I-15, about 25 miles south of the
Las Vegas strip. The beautiful themed properties offer
a combined 72,000 square feet of gaming space with 1,640
slot, video and keno machines, along with blackjack,
roulette and craps. The properties also feature a combined
total of 1,114 rooms or suites.
In addition to Gold Strike and Nevada Landing, The
Mandalay Bay Resort Group properties include Mandalay
Bay, Excalibur, Luxor and Monte Carlo of Las Vegas,
Circus Circus of Las Vegas and Reno, Nevada, Silver
Legacy of Reno and Railroad Pass of Henderson, Nevada,
Colorado Belle and Edgewater of Laughlin, Nevada, Gold
Strike of Tunica, Mississippi, Grand Victoria of Elgin,
Illinois and MotorCity of Detroit, Michigan,
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Nevada,
Silver Legacy of Reno and Railroad Pass of Henderson,
Nevada, Colorado Belle and Edgewater of Laughlin, Nevada,
Gold Strike of Tunica, Mississippi, Grand Victoria of
Elgin, Illinois and MotorCity of Detroit, Michigan.
Denver-based G.A. Wright Marketing is the area’s
leading direct response and marketing support company,
specializing in the gaming industry since 1994. The
company offers comprehensive direct marketing services
including direct mail development, database analysis,
award-winning creative services, print production, fulfillment,
e-mail, web based marketing, program management and
other services to a vast array of clients including
several in the gaming industry. The company is a marketing
partner of Compton Dancer Consulting, Inc, the country’s
leading gaming consulting firm.
For more information, contact Jack Breslin at (303)
393-4530
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G.A. Wright Strengthens Gaming Services With Two New Appointments
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| Release Date: 10/10/2003 |
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| Denver,
CO. _ G.A.Wright Marketing, Inc., the leading direct marketing
firm in the Rocky Mountain Region, is pleased to announce
the appointment of Keith Burrows as Executive Vice President,
Gaming and Jack Breslin as Director of Marketing, Gaming.
"The hiring of these two experienced professionals
reflects our strong commitment to become the direct
marketing firm of choice for the gaming industry," said
Bill Roth, president of G.A.Wright Marketing, Inc. "We're
delighted to have them on board."
Burrows, began his career in database marketing in
1989 with Wright Graphics in Los Angeles where he managed
direct mail campaigns for such clients as Pacific Bell,
Bank of America, Wells Fargo, and Chevron. In 1995 he
joined G.A. Wright Marketing as account executive, and,
later, Vice President of Sales, where he oversaw the
acquisition and management of the Qwest, Quizno's Corporation,
Television Gaming Network (TVG) and Vail Local Marketing
District accounts, among others. He then joined 23airmail,
a marketing agency, as a partner, where he pioneered
the development of "Fusion Marketing," which
he defines as the blending of traditional direct marketing
techniques with Internet technologies to produce a more
powerful, unified approach. At 23airmail, he worked
with Vail Resorts, Genesys Conferencing, and Mincom
Industries. In August, 2003 he rejoined G.A. Wright
Marketing to lead their gaming division.
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Breslin,
an 18-year veteran of the casino industry joins the firm
from Mountain High Casino, Colorado's largest gaming property,
where he was the Director of Advertising and Public Relations.
Previously, he served as Vice President of Marketing for
Colorado Gaming and Entertainment which operated three
casinos in Black Hawk, CO. He was also President of CCI
Advertising, Inc. of Absecon, N.J., which created comprehensive
advertising and marketing campaigns for a variety of casinos
including the Sands Hotel and Casino in Atlantic City,
Horseshoe Casinos, Hollywood Casino of Aurora, Ill., Sante
Fe Casino, Las Vegas, NV and more. Previously, he served
in various advertising and marketing roles for The Trump
Organization and the Sands Hotel & Casino in Atlantic
City.
G.A. Wright Marketing is the leading direct response
and marketing support company in the Rocky Mountain
region. The company offers direct marketing (including
direct mail), fulfillment, e-mail, web based marketing,
program management and other services to a wide range
of clients including several in the gaming industry.
For more information, contact Bill Roth at (303) 333-4453.
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